Traceability

RFID Cosmetics Brand Protection Anti-Counterfeiting Application

 RFID Anti-Counterfeiting Application

  • Protect the Brand 

    RFID anti-counterfeiting labels cannot be removed or copied, which can effectively prevent counterfeit brands from infringing on genuine products.

  • Increase Inventory Visibility

    Accurate inventory data is key in order for the supply chain and manufacturers to provide stores with needed products. If inventory numbers are incorrect, placing or not placing restocking orders leads to fluctuations in supply or demand, costing stores hundreds of thousands of dollars.

  • Monitor Trends & Prevent Out-of-Stocks

    Data provided by an inventory management system can be used to detect popular items in markets as well as early rises in trends. With that information, stores can expect and prepare for changes in demand. 

  • Reduce Theft

    An RFID inventory management system provides individual products with a globally unique number, enabling item-level visibility within stores. Item-level visibility can produce data to help pinpoint vulnerable areas where items are being stolen so that additional security can be put in place.

  • Decrease Shrinkage

    Similar to reducing theft, individual product identification provides additional visibility that can be used to help highlight steps throughout the entire supply chain that are prone to vulnerability.

  • Shorten Lead Times

    Data collected from individual stores’ RFID inventory management systems can help to reduce lead times for popular items. This data can also be used to shorten lead times online and to predict early rises and falls in individual item sales.


IMPLEMENTATION & VALUE POINT of RFID Anti-Counterfeiting Application

  • As a consequence of the booming demand for exports, counterfeiting is rampant in the beauty industry. Fraud can take many forms, from printing fake prestigious labels on cheaper, faulty products to manufacturing elaborate counterfeit packaging to grey counterfeiting. These malpractices have dramatic consequences both on the brand’s image and reputation but also on the health of consumers. They also result in a significant loss of revenue for professionals of the beauty sector.

  • How Do RFID Tags Ensure Brand Protection?

    RFID tags provide a unique identity to every product that a brand owns. These tags are attached to the product’s packaging by considering the following points:

    Size and orientation of the tag: The tag must fit a specific size so that it does not affect the outlook of the product. The correct place needs to be identified before placing the tag on a product.

    Is the tag readable: The tag must be placed at a position where reader can read it.

    Presence of metal or liquid: If the product contains metal parts or liquid, the label must select a corresponding metal-resistant or liquid-resistant label.

    Tamper-proof location: The tag must be placed at such a place on the product that it cannot be detached easily.


Solutions

CONTACT US

Tel:86-1324663 3848

Email:marco@rfidm.com

Phone:86-0755-32829 928

Email:sam@rfidm.com

Add:No.1181,Renmin Nan,Yanhe South Road,Nanhu Street,Luohu District,Shenzhen,Guangdong,China